Why choose direct line?
- Premiums up to 30% cheaper* *Figures based on independent research
conducted by Consumer Intelligence, June 2004
- your family can pay by monthly instalments
- Choose the direct
line repairer & we'll take the hassle away - free collection and
delivery, repair guaranteed for 3 years, and your car cleaned inside
& out
- Choose the direct line assured Hire Car Cover and
direct line supply a hire car for up to 14 days when yours is
repaired (excludes windscreen repairs) - even if it's been stolen or
written off.
Check out these extra cost savings:
- 10% online discount off car insurance
- 25% off direct
line Recovery Plus & Euro Plus Breakdown Cover** **if your family buy
Breakdown & Car insurance together
- 25% introductory discount off direct line Home insurance
- Avoid the jams with TrafficWatch!
Call 190 600 from your
mobile (not when driving!) for up-to-date info!
About direct line
 direct
line revolutionised the car insurance industry in 1985 by selling
direct to the consumer via the red phone brand. Since 1985 the product
range has increased to include a wide range of general & life insurances,
car assistance & a range of other financial services. Their Personal
Loans offering is one of the leading in the UK, both for service and market
leading APR rates. direct line 's leading website www.directline.com
proposes a fast efficient quote & buy process and by introducing your
users to direct
line you will be able to offer a new and valued service to them, enhanced
by the trusted brand of direct
line.
Creating insurance history
The direct
line story is short but eventful. In less than two decades they've
built an organisation of over 9,000 workers, offering six products to
more than five million customers across the UK and in Europe.
The revolution starts here
 On
their first day - 2nd April 1985 - direct
line became the number one UK insurance company to use the telephone as
its main channel of communication. It was a revolutionary event. Out went
the middlemen, the big commissions, the forms & the jargon. In came
speed, simplicity and a common-sense human touch. But the revolution didn't
end there. Next came claims by telephone… then the launch of home, travel
& pet insurance, loans, mortgages and pensions… & the list goes on.
Growing up, but never growing old
 Each
month since 1985, the number of policies in force has risen, as has the
range of products on offer. For example, by December 1993, direct
line had become the UK's largest insurer of privately-owned motor
vehicles; in October 1995, direct
line opened our 1st Accident Management Centre in Wakefield; &
in April 1999, direct
line launched the 1st ever credit card to be applied for, and granted,
over the telephone. Along with the organic growth came acquisitions. In
1999 direct
line bought Green Flag, the UK's third largest roadside recovery service.
In 2001 direct
line acquired the German and Italian motoring insurance businesses
of US insurance company, Allstate.
The red telephone makes its mark
 January
1990 saw the first television adverts boasting the red telephone on wheels.
This cheeky symbol of friendliness & honesty coming to the rescue of
the British public has appeared on TV or radio somewhere in the UK almost
every day since.
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